Scheduled Reports: Pareto vs pdf

You've set up Scheduled, Recurring Reports 

• Do the details vary? 

You've set up Scheduled reports to be delivered to your inbox, and the inboxes of the people on your recipient list, on a recurring basis. 

• Jane Doe looks at the pdf and responds with, 'Great job!' 
• Two hours later, Joe Blow clicks on the report link and says, 'Hey, wait a second.' 

Does it seem like sometimes the details vary between the pdf version and the report link, both of which are included in the same email? 

That can absolutely be the case, and here's why. 

When you configure a scheduled recurring report, you tell that report what you want to know, for what period of time, and when you want that report to be delivered.  

When the report generates per the parameters you defined, the accompanying pdf is a snapshot of that exact data at that precise time. 

As a snapshot, the pdf won't change, no matter what time it's opened: 10 seconds after it's delivered, 10 minutes or 10 days. The snapshot remains a snapshot, still life reporting, if you will. Think: sculpture 

However, the link, the URL that contains the parameters of the report, is fluid and evergreen. When you click on the report link, you tell the system to fetch you that data right this (that) instant. Think: mural on a wall

When someone else on your recipient list clicks on the report link at a later time, 2 hours, 2 days, 2 weeks, they tell the system to fetch them that data right this instant. Then right this instant. No, right this instant. 

The farther removed from the specified time frame it is when you click on the link, the more likely it is that your returned results will be different from the results generated when links are clicked earlier.